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Salary Guide - 2024
Sales & Marketing (Retail)

As Singapore’s Retail sector faces unprecedented changes, our 2024 Sales & Marketing Overview provides the insights you need to stay ahead. This report distills the essence of emerging trends, talent dynamics, and innovative marketing strategies into actionable intelligence.

Discover how digital transformation and evolving consumer behaviors are reshaping sales and marketing, offering new opportunities for growth and competitiveness. Whether you’re refining strategies or seeking new directions, this overview is your guide to navigating the complexities of the retail landscape in Singapore.

Average salary increase when switching jobs：

> Junior: 15-20%

> Experienced: 15-20%

> Senior: 10-15%

Skills in demand：

> SEO/SEM Expertise

> Creative and Visual Design

> Strategic Multichannel Campaign Management

> Adaptability and Agility

Roles in demand:

> Digital Marketing Strategist

> Content Marketing Manager