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Salary Guide Marketing & Digital 2024

Hong Kong’s talent market continues to experience attrition. Factors such as capital exodus, immigration, and the departure of multinational corporations’ offices contribute to this trend. The Hong Kong government has launched initiatives like the ‘Top Talent Scheme ‘and the ‘Highly Skilled Mainland Talent Admission Scheme ’ to attract talent and encourage corporations to set up operations.

What are the major trends in Marketing & Digital?

Average salary increase when switching jobs:

> Junior: 15-30%

> Experienced: 15-20%

> Senior: 10-20%

Skills in demand:

> Digital Marketing and Social Media Management


>Data Analysis

Roles in demand:

> CRM and Customer Engagement

> eCommerce and Digital Marketing

> Brand Marketing


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