Ever since YouTube emerged on the online scene back in 2005, video content has spiralled out of control; by the year 2020, it’s said to make up more than 80% of all consumer internet traffic, according to Cisco.
With video content comes huge business potential – video tutorials, product videos and video advertisements are all proven ways to engage customers – yet, when it comes to exploring new ways of sourcing talent, people tend to stick to what they know.
But in today’s video-dominated world, creating short and snappy video job descriptions is a great way to attract fresh talent. Here’s why:
Video gets more engagement.
Compared to written job descriptions, video job descriptions perform significantly better.
A recent study by Recruiter.com found that video job descriptions yield a 500% increase in click-throughs, 50% more applications, and a “significant improvement in appropriately qualified candidates applying”.
We’ve also experienced similarly impressive results through Fyte, with video job descriptions driving +40% more applications than traditional approaches.
You’ll find the right people.
We live in an era where talent is in high demand. According to PwC, 80% of CEOs are worried about the availability of key skills, and more alarmingly, only 23% of talent managers believe their current acquisition and retention strategies will work, research by McKinsey revealed.
If you’re looking to tap into a modern, digitally-savvy candidate market, creating video job descriptions is key to engaging the right people with the right skills through a range of different avenues, such as on mobile and tablet devices, on social media platforms and through online ads.
Give your jobs more exposure.
As we mentioned earlier, video content is huge right now – which means video job descriptions perform significantly better on search engines than written job descriptions.
Digi-Me reports that video job ads are 53 times more likely to appear on the first page of Google search results and can improve a candidate’s understanding of a job description by as much as 300%.
And YouTube is the second most trafficked site after Google – giving you an entirely new audience to reach.
Attract people’s attention faster.
Rather than forcing job seekers to sift through lengthy job descriptions to see if they’re interested in the role, a video job description tells people why they should apply for your job in a matter of seconds.
With a video job description, you can really hammer home the core responsibilities of the role, the type of person you’re looking for and why they should want to work for your organisation.
Humanise your business.
Interviews can be a nerve-raking process, but a video that introduces job-seekers to the hiring manager or recruiter is a great way to put people’s minds at ease – and may make them a lot more likely to apply as a result.
And putting a face to a name can be a powerful thing. This way job-seekers know who they’ll be talking to, and they get a better feel for the personality and culture of your organisation.
Fyte uses the latest digital tools, such as video job descriptions, together with the latest sourcing techniques to help you recruit permanent and temporary talent cost-effectively and easily.