Writing job ads can be tricky.
But if you make them easy to find and compelling to read, they'll do all the hard work for you.
Here are 7 helpful tips that'll help you improve your ads and get better results...
1. Make it easier for people to find them
Most candidates search by job title and location. Getting your job title right is crucial, but it's not an exact science.
Try to avoid terms that are too broad and generic (e.g. Account Manager) but ensure they include certain keywords that people tend to search.
2. Capture their attention
Always start with an attention-grabbing opening sentence. If you only had 5 seconds to sell the role, what would you say?
Create something unexpected and do something no one else is doing. Avoid clichés like "fantastic opportunity" or "we're excited to offer..."
3. Use supportive language
Studies have shown job ads that use supportive rather than demanding language received 3 times as many applications.
Demanding language tells the candidate what skills and experience they need to do the job. Supportive language meanwhile explains what they will need to do in the role and how the organisation is going to help them.
4. You, Your, Yours
Instead of calling the candidate "the applicant", try using the second person - i.e. "you, your, yours". It puts the candidate front and centre.
The job ad isn't about a faceless applicant, it's now about you.
5. Include headings
This article would be a nightmare to read if it didn't include headings! It'd just be a solid block of text which wouldn't be fun for anyone to read.
Headings help structure a job ad and make it easier to navigate.
6. Double check everything!
Always double check your ad for spelling and grammar. Typos and sentences that don't make grammatical sense are confusing and reflect badly on you.
Why would someone trust you to find their next role if you can't make it through writing a job ad without making mistakes?
7. Include a "call to action"
Ask the applicant to apply! Imagine closing a sales pitch without asking for the sale - you'd never do it, would you?
A simple one-liner like "If you think you have what it takes, apply right now" could make all the difference.