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Marketing Salary Guide 2022

Morgan Philips has produced a comprehensive overview of the key salary and job trends for all the main marketing roles. Our salary study is based both on the projects carried out for our clients in 2021 and on the candidate interviews carried out by our specialised consultants, as well as on the in-depth analysis of our research database, which is constantly updated by our teams in the UK and internationally.

Each role also presents the approximate number of experts in the function, the demand for hiring the role, the evolution of the total number of professionals compared to the previous year, the breakdown between genders, where these talents are located, turnover, and median seniority by function.

What are some of the major marketing role trends in the UK?

Organisations across the UK are on the hunt for generalist marketing managers and in particular those with multichannel, integrated campaign management experience.

Salaries have risen steadily, especially for permanent marketing jobs and for people with at least five years’ experience and who can bring leadership skills such as CMOs, senior marketing managers, heads of brand, and communications directors.

Day rates too are extremely competitive, especially for highly experienced marketing executives.